Vision, mission and values
A global brand house in Kitchen Living Dining with a Scandinavian DNA
Mission
Products and knowledge
- We are consumer-focused and driven by innovation
- We develop and purchase quality products for Kitchen, Living, and Dining
- We own and control several of the most attractive Scandinavian brands within Kitchen, Living, and Dining
- Retailers see us as an attractive and preferred partner with in-depth product and customer insight
- Consumers consider our products and concepts to be unique and attractive
- We have a strong presence in selected international markets where there is demand for Scandinavian design
Core values
Partnership in all contexts
F&H’s five core values are applied every day throughout the entire Group, because they are a natural part of the people who help to make F&H a good and strong workplace and business:
- Commercial Acumen
- Ownership
- Innovation
- Quality
- Integrity
Partnership is the key for F&H in every context. We take responsibility for ensuring that customers, suppliers, employees and shareholders are all winners.
